CEO Shuhei Yamaguchi appears on the GROWTH RADIO podcast

Shuhei Yamaguchi, CEO of 89PRODUCE, was a guest on the podcast GROWTH RADIO.
The episode covers his path to producing a title that reached number one on the sales charts, how he approaches adapting an IP into a game, and the changes that AI and globalization are bringing to the games industry. The conversation runs about twenty minutes.
Topics include:
- The origins of reaching number one, and how the market has changed
- Riding the wave of IP-based titles
- Licensor-approval know-how as a competitive advantage
- What the rankings really tell you
- Turning an IP into a game
- Challenges facing the games industry today
- How AI and globalization are changing the field
Watch the episode
GROWTH RADIO on YouTube
The episode is in Japanese. We hope you enjoy it.